MARC details
| 000 -LEADER |
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| fixed length control field |
02276nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20250217022927.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240820b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781400224777 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.812 |
| Item number |
JAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Jantsch, John |
| 245 ## - TITLE STATEMENT |
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| Title |
The Ultimate Marketing Engine : |
| Remainder of title |
5 Steps to Ridiculously Consistent Growth / |
| Statement of responsibility, etc. |
by John Jantsch |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Mumbai: |
| Name of publisher, distributor, etc. |
Embassy Books, |
| Date of publication, distribution, etc. |
2021. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
207p.; |
| Dimensions |
22cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
PROLOGUE Some Meaningful Way<br/>1. Tune the Engine-Step 1<br/>2. Where Your Best Customers Want to Go-Step 1<br/>3. The Marketing Hourglass Workshop<br/>4. Your Customer Success Track<br/>5. The Customer as Member Mindset<br/>6. The Real Problem You Solve-Step 2<br/>7. Narrow Your Focus-Step 3<br/>8. The Narrative Is the Story-Step 4<br/>9. Attract Ideal Customers<br/>10. Scale "with" Your Customers-Step 5 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
Marketing has changed drastically with the introduction of a growing array of digital channels, and it’s difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan rather than executing an overall strategy.<br/>Using the principles that he teaches in his first book, on his podcast, and in his blog, John Jantsch, founder of the marketing platform Duct Tape Marketing, teaches you how to create and maintain a simple, effective, and clear marketing strategy that you and your teams can easily follow. ---provided by publisher<br/>In The Ultimate Marketing Engine, readers will learn:<br/>Why having a strategy is so important and how an effective strategy will render the competition irrelevant.<br/>How to cultivate relationships with their target audience.<br/>How to find the tactics that are in plain view and capitalize on them.<br/>That your brand is what your customers say it is and why a strategy is essential to guiding that narrative.<br/>The value of content as the voice of strategy.<br/>Strategy is the crucial first step to a solid marketing foundation for a company’s brand and products. This book will help readers create and maintain that foundation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Voice Strategy |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Construct Customer Journey |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business with Customer |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
