MARC details
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02698nam a2200241Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241115160439.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
240314s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9789354600203 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
. |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
338.5 |
| Item number |
BAY |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Baye, Michael R. |
| 245 #0 - TITLE STATEMENT |
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| Title |
Managerial economics and business strategy / |
| Statement of responsibility, etc. |
by Michael R. Baye and Jeffrey T Prince |
| 250 ## - EDITION STATEMENT |
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| Edition statement |
9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Noida: |
| Name of publisher, distributor, etc. |
McGraw Hill Education (India) Private Limited, |
| Date of publication, distribution, etc. |
2017. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxv, 548p. ; |
| Dimensions |
25cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
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| Formatted contents note |
Chapter 1: The Fundamentals of Managerial Economics <br/>Chapter 2: Market Forces: Demand and Supply<br/>Chapter 3: Quantitative Demand Analysis <br/>Chapter 4: The Theory of Individual Behavior <br/>Chapter 5: The Production Process and Costs <br/>Chapter 6: The Organization of the Firm <br/>Chapter 7: The Nature of Industry <br/>Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets<br/>Chapter 9: Basic Oligopoly Models <br/>Chapter 10: Game Theory: Inside Oligopoly <br/>Chapter 11: Pricing Strategies for Firms with Market Power <br/>Chapter 12: The Economics of Information<br/>Chapter 13: Advanced Topics in Business Strategy <br/>Chapter 14: A Manager’s Guide to Government in the Marketplace <br/>Case Study Time Warner Cable<br/>Appendix Additional Readings and References |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not con-tained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and hori-zontal integration, networks, bargaining, predatory pricing, -principal-agent prob-lems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. An increasing number of business schools are adopting this book to replace (or use alongside) managerial strategy texts laden with anecdotes but lacking the microe-conomic tools needed to identify and implement the business strategies that are optimal in a given situation" |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Strategic planning |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Managerial economics |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Prince, Jeffrey T. |
| Relator term |
Author |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| Source of classification or shelving scheme |
Dewey Decimal Classification |
