Part I
Introduction to Social Research Methods

Chapter 1. Basic Concepts
Science and Daily Life
From Theory, Concept, or Idea to Operation
Role of Theory in Scientific Inquiry
Conclusion and Overview
References

Chapter 2. Internal and External Validity
Causation
Distinguishing Internal and External Validity
Basic Issues of Internal Validity
Basic Issues of External Validity
Conclusion
References

Chapter 3. Measurement Reliability
Classical Measurement Theory
Contemporary Measurement Theory
Conclusion
References

Chapter 4. Measurement Validity
Types of Measurement Validity
The Multitrait-Multimethod Matrix
Threats to Measurement Validity
Conclusion
References

Part II.

Research Design Strategies: Experiments, Quasi-Experiments, and Nonexperiments

Chapter 5. Designing Experiments: Variations on the Basics
Basic Variations in Experimental Design
Expanding the Number of Experimental Treatments
Block Designs: Incorporating a Nonexperimental Factor
Repeated Measure Designs and Counterbalancing
Conclusion
References

Chapter 6. Constructing Laboratory Experiments
Steps for Constructing an Experiment
Types of Experimental Manipulations
Manipulation and Attention Checks
Assignment of Participants to Conditions: Randomization Procedures
Realism and Engagement in an Experiment
Role-Playing Simulations and Analogue Experiments
Conclusion
References

Chapter 7. External Validity of Laboratory Experiments
Generalizability Across Participants
Experimenter Expectancy and Bias
Three Faces of External Validity
Conclusion
References

Chapter 8. Conducting Experiments Outside the Laboratory
Research Settings and Issues of Validity
Constructing a Field Experiment
The Internet as a Site for Experimental Research
Conclusion
References

Chapter 9. Quasi-Experiments and Applied Research
Quasi-experimental Methods in Applied Contexts
Quasi-experimental Designs
The Use of Archival Data in Longitudinal Research
Conclusion
References

Chapter 10. Nonexperimental Research: Correlational Design
Bivariate Correlation and Regression
Multiple Regression
Using Regression to Test Mediation
Uses and Misuses of Correlational Analysis
Conclusion
References

Chapter 11. Advanced Multivariate Correlational Design
Multilevel Models
Structural Equation Models
Modeling Longitudinal Data
Conclusion
References

Part III

Data Collecting Methods

Chapter 12. Survey Studies: Design and Sampling
Selection vs. Assignment
Census and Survey Basics
Random Sampling
Nonrandom Sampling
Other Sampling Issues
Types of Survey Studies
Missing Data
Conclusion
References

　

　

Chapter 13. Systematic Observational Methods
Three Aspects of Naturalism
Observer Involvement in the Naturalistic Setting
Coding Observations
Conclusion
References

Chapter 14. Content Analysis
Content Analysis Basics
Conducting a Content Analysis
Summary of the General Paradigm
Representative Examples
Conclusion
References

Chapter 15. Interviewing
Modes of Administration
Developing the Interview
Conducting the Interview
Group Interviews and Focus Groups
Conclusion
References

Chapter 16. Construction of Questionnaires and Rating Scales
Questionnaires
Constructing Rating Scales
Conclusion
References

Chapter 17. Scaling Stimuli: Social Psychophysics
Scaling Stimuli
Stimulus Scaling Techniques
Multidimensional Scaling Models
Conclusion
References

Chapter 18. Indirect and Implicit Measures of Cognition and Affect
Indirect Measures
Information Processing: Attention and Memory
Priming: Processing Without Awareness or Intent
Social Psychophysiology
Conclusion
References

Chapter 19. Methods for Assessing Dyads and Groups
Dyadic Designs
Designs to Study Group Structures
Designs to Study Multiple Groups
Measuring Group Process and Outcomes
Conclusion
References

　

Part IV

Concluding Perspectives

Chapter 20. Synthesizing Research Results: Meta-Analysis
Replicability of Findings
Meta-Analysis
Stages in the Meta-Analysis Process
Interpreting the Meta-Analysis
Conclusion
References

Chapter 21. Social Responsibility and Ethics in Social Research
Ethics of Research Practices
The Regulatory Context of Research Involving Human Participants
Ethics of Data Reporting
Ethical Issues Related to the Products of Scientific Research
Conclusion
References

"Through a multi-methodology approach, Principles and Methods of Social Research, Fourth Edition covers the latest research techniques and designs and guides readers toward the design and conduct of social research from the ground up. Applauded for its comprehensive coverage, the breadth and depth of content of this new edition is unparalleled. Explained with updated applied examples useful to the social, behavioral, educational, and organizational sciences, the methods described are relevant to contemporary researchers. The underlying logic and mechanics of experimental, quasi-experimental, and non-experimental research strategies are discussed in detail. Introductory chapters cover topics such as validity and reliability furnish readers with a firm understanding of foundational concepts. The book includes chapters dedicated to sampling, interviewing, questionnaire design, stimulus scaling, observational methods, content analysis, implicit measures, dyadic and group methods, and meta-analysis provide coverage of these essential methodologies. Notable features include an emphasis on understanding the principles that govern the use of a method to facilitate the researcher's choice of the best technique for a given situation; use of the laboratory experiment as a touchstone to describe and evaluate field experiments, correlational designs, quasi experiments, evaluation studies, and survey designs; and coverage of the ethics of social research including the power a researcher wields and tips on how to use it responsibly. The new edition features: Increased attention to the distinction between conceptual replication and exact replication and how each contributes to cumulative science. Updated research examples that clarify the operation of various research design operations. More learning tools including more explanation of the basic concepts, more research examples, and more tables and figures, such as additional illustrations to include internet content like social media. Extensive revisions and expansions of all chapters. A fuller discussion of the dangers of unethical treatment to research participants. Principles and Methods of Social Research, Fourth Edition is intended for graduate or advanced undergraduate courses in research methods in psychology, communication, sociology, education, public health, and marketing, and further appeals to researchers in various fields of social research, such as social psychology and communication"-- Provided by publisher