Managerial economics: foundations of business analysis and strategy/ by Christopher R Thomas
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TextPublication details: Noida: McGraw Hill Education(India) Pvt Ltd, 2020.Edition: 12th edDescription: xxii,704p.; 25cmISBN: - 9789389949995
- 338.5 THO
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| 338.5 SAM Microeconomics / | 338.5 SAM Microeconomics / | 338.5 THO Managerial economics: foundations of business analysis and strategy/ | 338.5 THO Managerial economics: foundations of business analysis and strategy/ | 338.5024658 HEN Managerial Economics and Business Strategy / | 338.7402 BAN Sahara : the untold story / | 338.9 DEL Public-Private Partnership Projects in Infrastructure: An essential guide for policy makers/ |
CHAPTER 1 Managers, Profits, and Markets
CHAPTER 2 Demand, Supply, and Market
CHAPTER 3 Marginal Analysis for Optimal Decisions
CHAPTER 4 Basic Estimation Techniques
CHAPTER 5 Theory of Consumer Behavior
Online Appendix 1: Substitution and Income Effects of a Price Change
CHAPTER 6 Elasticity and Demand
CHAPTER 7 Demand Estimation and Forecasting
Online Appendix 2: Estimating and Forecasting Industry Demand for Price-Taking Firms
CHAPTER 8 Production and Cost in the Short Run
CHAPTER 9 Production and Cost in the Long Run
CHAPTER 10 Production and Cost Estimation
Online Appendix 3: Linear Programming
CHAPTER 11 Managerial Decisions in Competitive Markets
CHAPTER 12 Managerial Decisions for Firms with Market Power
CHAPTER 13 Strategic Decision Making in Oligopoly Markets
CHAPTER 14 Advanced Pricing Techniques
Online Appendix 4: Pricing Multiple Products Related in Production
CHAPTER 15 Decisions Under Risk and Uncertainty
CHAPTER 16 Government Regulation of Business
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