Chapter 1: The Fundamentals of Managerial Economics
Chapter 2: Market Forces: Demand and Supply
Chapter 3: Quantitative Demand Analysis
Chapter 4: The Theory of Individual Behavior
Chapter 5: The Production Process and Costs
Chapter 6: The Organization of the Firm
Chapter 7: The Nature of Industry
Chapter 8: Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Chapter 9: Basic Oligopoly Models
Chapter 10: Game Theory: Inside Oligopoly
Chapter 11: Pricing Strategies for Firms with Market Power
Chapter 12: The Economics of Information
Chapter 13: Advanced Topics in Business Strategy
Chapter 14: A Manager’s Guide to Government in the Marketplace
Case Study Time Warner Cable
Appendix Additional Readings and References

"This book begins by teaching managers the practical utility of basic economic tools such as present value analysis, supply and demand, regression, indifference curves, isoquants, production, costs, and the basic models of perfect competition, monopoly, and monopolistic competition. Adopters and reviewers also praise the book for its real-world examples and because it includes modern topics not con-tained in any other single managerial economics textbook: oligopoly, penetration pricing, multistage and repeated games, foreclosure, contracting, vertical and hori-zontal integration, networks, bargaining, predatory pricing, -principal-agent prob-lems, raising rivals' costs, adverse selection, auctions, screening and signaling, search, limit pricing, and a host of other pricing strategies for firms enjoying market power. This balanced coverage of traditional and modern microeconomic tools makes it appropriate for a wide variety of managerial economics classrooms. An increasing number of business schools are adopting this book to replace (or use alongside) managerial strategy texts laden with anecdotes but lacking the microe-conomic tools needed to identify and implement the business strategies that are optimal in a given situation"