Foreword / Graeme B. Dinwoodie
Introduction : the inevitability of 'territoriality challenges' in trademark law / Graeme W. Austin
Part I. Territorial norms and (global) well-known marks
Protection of well-known marks : a transnational perspective / Marshall A. Leaffer
Interactivity, territoriality, and well-known marks / Leah Chan Grinvald
The Pan-American Trademark Convention of 1929 : a bold vision of extraterritorial meets current realities / Christine Haight Farley
Part II. Protecting quality and identity in the global economy
Marks and more(s) : certification in global value chains / Margaret Chon
Branding the land : creating global meanings for local characteristics / Doris Estelle Long
Signs beyond borders : moving from commodity to differentiated exports in the coffee industry / Daphne Zografos Johnsson
Part III. Territoriality, exhaustion of rights, and gray market products
The (avoidable) effects of territorially different approaches to trademark and copyright exhaustion / Irene Calboli
Avoiding mutant trademarks : a statutory exclusion for copyrighted accessories to parallel imports / Mary LaFrance
"La confusion des genres" : logos and packaging as copyrighted works / Pierre-Emmanuel Moyse
Part IV. (National) trademark enforcement challenges
Territoriality (mis)understood : enforcing well-known foreign marks in the United States / Lee Ann W. Lockridge
The curious case of fake Beijing Olympics merchandise / Peter K. Yu
Trademark enforcement in developing countries : counterfeiting as an externality imposed by multinational companies / Daniel C.K. Chow
Part V. Trademark territoriality and the regulation of cyberspace
Trademarks, free speech, and ICANN's new gTLD process / Jacqueline Lipton and Mary Wong

"This timely volume offers expert analyses of the challenges facing crucial aspects of trademark law from some of the most prominent scholars in the field."--Back cover (Source : WorldCat)