Trade marks in theory and practice / by C. D. G. Pickering

By:

Pickering, C. D. G

Material type: Text

TextPublication details: UK: Hart Publishing, 1988.Description: xxiv, 209p. ; 24cmISBN:

9781901362640

Subject(s):

DDC classification:

346.4104 PIC

Contents:

Chapter 1-The Background and Scope of Modern Trade Mark Protection Chapter 2-Modern Phenomena in Trade Mark Use: Branding and Merchandising Chapter 3-Trade Marks in the Market Economy Chapter 4-The Basis of Protection Chapter 5-Other Protection Issues: Comparative Advertising and Trade Dress Chapter 6-Conclusions on the Rationale of Trade Mark Protection

Summary: This book examines the function of trademarks and the purpose of the law protecting trademarks within the context of economic function of this area. (Source : WorldCat)

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Reference	Central Library	346.4104 PIC (Browse shelf(Opens below))	Not for loan		000404

Chapter 1-The Background and Scope of Modern Trade Mark Protection
Chapter 2-Modern Phenomena in Trade Mark Use: Branding and Merchandising
Chapter 3-Trade Marks in the Market Economy
Chapter 4-The Basis of Protection
Chapter 5-Other Protection Issues: Comparative Advertising and Trade Dress
Chapter 6-Conclusions on the Rationale of Trade Mark Protection

This book examines the function of trademarks and the purpose of the law protecting trademarks within the context of economic function of this area. (Source : WorldCat)

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Trade marks in theory and practice / by C. D. G. Pickering

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