Effective Business Communication / by Neera Jain and Shoma Mukherji
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TextPublication details: Chennai: McGraw Hill Education (India) Private Limited, 2020.Edition: 2nd edDescription: xix, 442p.; 24cmISBN: - 9789389811940
- 651.7 JAI
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Chapter 1: Introduction to Communication
Chapter 2: The Organisational Communication Process
Chapter 3: Listening and Feedback
Chapter 4: Non-Verbal Communication
Chapter 5: Effective Public Speaking
Chapter 6: Presentation Skills
Chapter 7: Interpersonal Communication
Chapter 8: Effective Business Writing
Chapter 9: Business Correspondence
Chapter 10: Reports and Proposals
Chapter 11: Effective Cross-Cultural Communication
Chapter 12: Technology-Enabled Communication
Chapter 13: Employment Communication
Chapter 14: Communication During Conflict
Chapter 15: Communication During Negotiations
Chapter 16: Business Etiquette
Chapter 17: Learning Through Cases
Index
In present time, good communication is seen as a strategic advantage and essential key for business operations. Effective Business Communication is a popular text that covers the entire ambit of business communication by emphasizing on the managerial as well as business perspective of communication. This thoroughly revised second edition brings important updates in the text, by revamping sections on cross-cultural communication, virtual communication, employment communication, etc. Abundance of examples and case studies from real-life organisations bridge the gap between theory and application, and enhance the utility of text for readers many folds.
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