1. Introduction
Part I. Using Digital Technologies to Transform Processes and Products
2. Digitally Enhancing Market-facing Processes
3. Digitally Enhancing Existing Products
4. Creating New Digital Products
Part II. Using Digital Technologies to Transform Business Scope
5. Engaging Consumers
6. Digital Intermediaries
7. Digital Revenue Models
Part III. Aligning with Strategy
8. Considering Strategic Priorities
9. Planning for Digitalization
10. Evaluating Digitalization Initiatives
11. Risks of Digitalization
12. Broadening the Lens

Innovative digital technologies are forcing companies to rethink how they compete. The focus of digital innovation in business has shifted from internal transformation within firms to their market interface and ecosystems. While opportunities for innovation in internal operations are well established, it’s less clear how to leverage technology at the market interface. This often has strategic implications, and the goal of this book is help you connect digital innovation to business strategy. By understanding how to leverage digital technologies, you can redefine your market-facing business processes, your products, services and even your business models and stay competitive in today’s hybrid markets. This book provides a coherent and comprehensive approach to not just survive but rather thrive in the 21st Century global marketplace. With global, real-world examples and original frameworks, this is an ideal book for executives and anyone who wants to understand digital strategy. Highly practical but infused with rigorous research, it shows you how your business can use digital technologies to compete in today’s hybrid markets. ( Source: https://www.vitalsource.com/products/competitive-digital-innovation-amit-basu-steve-muylle-v9783031234408?term=9783031234392)