Trademark protection and territoriality challenges in a global economy / 

 - USA:  Edward Elgar,  2014. 
 - Elgar Intellectual Property and Global Development .
<br/><br/>Foreword / Graeme B. Dinwoodie<br/>Introduction : the inevitability of 'territoriality challenges' in trademark law / Graeme W. Austin<br/>Part I. Territorial norms and (global) well-known marks<br/>Protection of well-known marks : a transnational perspective / Marshall A. Leaffer<br/>Interactivity, territoriality, and well-known marks / Leah Chan Grinvald<br/>The Pan-American Trademark Convention of 1929 : a bold vision of extraterritorial meets current realities / Christine Haight Farley<br/>Part II. Protecting quality and identity in the global economy<br/>Marks and more(s) : certification in global value chains / Margaret Chon<br/>Branding the land : creating global meanings for local characteristics / Doris Estelle Long<br/>Signs beyond borders : moving from commodity to differentiated exports in the coffee industry / Daphne Zografos Johnsson<br/>Part III. Territoriality, exhaustion of rights, and gray market products<br/>The (avoidable) effects of territorially different approaches to trademark and copyright exhaustion / Irene Calboli<br/>Avoiding mutant trademarks : a statutory exclusion for copyrighted accessories to parallel imports / Mary LaFrance<br/>"La confusion des genres" : logos and packaging as copyrighted works / Pierre-Emmanuel Moyse<br/>Part IV. (National) trademark enforcement challenges<br/>Territoriality (mis)understood : enforcing well-known foreign marks in the United States / Lee Ann W. Lockridge<br/>The curious case of fake Beijing Olympics merchandise / Peter K. Yu<br/>Trademark enforcement in developing countries : counterfeiting as an externality imposed by multinational companies / Daniel C.K. Chow<br/>Part V. Trademark territoriality and the regulation of cyberspace<br/>Trademarks, free speech, and ICANN's new gTLD process / Jacqueline Lipton and Mary Wong<br/> 
<br/><br/> "This timely volume offers expert analyses of the challenges facing crucial aspects of trademark law from some of the most prominent scholars in the field."--Back cover (Source : WorldCat) 
<br/><br/><label>ISBN: </label>9781781953907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Trademarks Law and legislation<br/>Trademarks (International law) <br/> Trade secrets<br/> Trademark law
<br/><br/><label>Dewey Class. No.: </label>346.048  / CAL