TY  - BOOK
AU  - Monipally, Matthukutty M.
TI  - Business Communication: From Principles to Practice 
SN  - 9781259026164
U1  - 808.06665 
PY  - 2013///
CY  - Tamil Nadu
PB  - McGraw hill education (India) private limited
KW  -  Business communication
N1  - PART 1
Communication: Principles
1. The Challenge of Communication
2. The Process of Communication
3. The Building Blocks of Communication
4. Common Barriers to Communication
5. Listening - The Heart of Communication
6. Cross-Cultural Communication
7. Cross-Gender Communication
8. Assertive Communication
9. Persuasive Communication
10. Strategic Communication
PART 2
Communication: Practice
11. Public Speaking
12. Business Presentations
13. Meetings and Group Discussions
14. Telephoning and Teleconferencing
15. Communication by Virtual Teams
16. Business Writing: Core Qualities
17. Letters and Memos
18. Professional Email
19. Analytical Reports
20. Business Proposals
21. Self-Presentation as a Job-seeker
22. The Way of the eWorld
N2  - Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts
ER  -