Managerial economics: economics tools for today's decision makers/ by Paul G Keat
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TextPublication details: Chennai: Pearson India Education Services Pvt. Ltd, 2018.Description: xxvi,606p.; 25cmISBN: - 9789386873286
- 338.5 KEA
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CHAPTER 1 Introduction
CHAPTER 2 The Firm and Its Goals
CHAPTER 3 Supply and Demand
CHAPTER 4 Demand Elasticity
CHAPTER 5 Demand Estimation and Forecasting CHAPTER 6 The Theory and Estimation of Production The Production Function
CHAPTER 7 The Theory and Estimation of Cost
CHAPTER 8 Pricing and Output Decisions: Perfect Competition and Monopoly
CHAPTER 9 Pricing and Output Decisions: Monopolistic Competition and Oligopoly
CHAPTER 10 Special Pricing Practices
CHAPTER 11 Game Theory and Asymmetric Information
CHAPTER 12 Capital Budgeting and Risk
CHAPTER 13 The Multinational Corporation in a Global Setting
CHAPTER 14 Government and Industry: Challenges and Opportunities for Today's Manager
CHAPTER 15 The Global Soft Drink Industry
Index
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