000			02276nam a22002297a 4500
003			OSt
005			20250217022927.0
008			240820b |||||||| |||| 00| 0 eng d
020			_a9781400224777
040			_c.
082			_a658.812 _bJAN
100			_aJantsch, John
245			_aThe Ultimate Marketing Engine : _b5 Steps to Ridiculously Consistent Growth / _cby John Jantsch
260			_aMumbai: _bEmbassy Books, _c2021.
300			_a207p.; _c22cm.
505			_aPROLOGUE Some Meaningful Way 1. Tune the Engine-Step 1 2. Where Your Best Customers Want to Go-Step 1 3. The Marketing Hourglass Workshop 4. Your Customer Success Track 5. The Customer as Member Mindset 6. The Real Problem You Solve-Step 2 7. Narrow Your Focus-Step 3 8. The Narrative Is the Story-Step 4 9. Attract Ideal Customers 10. Scale "with" Your Customers-Step 5
520			_aMarketing has changed drastically with the introduction of a growing array of digital channels, and it’s difficult for small business owners and marketing executives to keep up. As a result, marketing initiatives have become fragmented as marketers focus on individual aspects of their plan rather than executing an overall strategy. Using the principles that he teaches in his first book, on his podcast, and in his blog, John Jantsch, founder of the marketing platform Duct Tape Marketing, teaches you how to create and maintain a simple, effective, and clear marketing strategy that you and your teams can easily follow. ---provided by publisher In The Ultimate Marketing Engine, readers will learn: Why having a strategy is so important and how an effective strategy will render the competition irrelevant. How to cultivate relationships with their target audience. How to find the tactics that are in plain view and capitalize on them. That your brand is what your customers say it is and why a strategy is essential to guiding that narrative. The value of content as the voice of strategy. Strategy is the crucial first step to a solid marketing foundation for a company’s brand and products. This book will help readers create and maintain that foundation.
650			_aVoice Strategy
650			_aConstruct Customer Journey
650			_aBusiness with Customer
942			_2ddc _cBK
999			_c1189 _d1189