000			01809nam a2200205Ia 4500
003			OSt
005			20241127145303.0
008			240314s9999 xx 000 0 und d
020			_a9781259026164
040			_c.
082			_a808.06665 _bMON
100			_aMonipally, Matthukutty M.
245		0	_aBusiness Communication: _bFrom Principles to Practice / _cby Matthukutty M. Monipally
260			_aTamil Nadu: _bMcGraw hill education (India) private limited _c2013.
300			_a419p.; _c22cm.
505			_aPART 1 Communication: Principles 1. The Challenge of Communication 2. The Process of Communication 3. The Building Blocks of Communication 4. Common Barriers to Communication 5. Listening - The Heart of Communication 6. Cross-Cultural Communication 7. Cross-Gender Communication 8. Assertive Communication 9. Persuasive Communication 10. Strategic Communication PART 2 Communication: Practice 11. Public Speaking 12. Business Presentations 13. Meetings and Group Discussions 14. Telephoning and Teleconferencing 15. Communication by Virtual Teams 16. Business Writing: Core Qualities 17. Letters and Memos 18. Professional Email 19. Analytical Reports 20. Business Proposals 21. Self-Presentation as a Job-seeker 22. The Way of the eWorld
520			_aBusiness communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
650			_a Business communication
942			_cBK _2ddc
999			_c631 _d631