000			02000nam a2200241Ia 4500
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040			_c.
082			_a651.7 _bJAI
100			_aJain, Neera
245		0	_aEffective Business Communication / _cby Neera Jain and Shoma Mukherji
250			_a2nd ed.
260			_aChennai: _bMcGraw Hill Education (India) Private Limited, _c2020.
300			_axix, 442p.; _c24cm.
505			_aChapter 1: Introduction to Communication Chapter 2: The Organisational Communication Process Chapter 3: Listening and Feedback Chapter 4: Non-Verbal Communication Chapter 5: Effective Public Speaking Chapter 6: Presentation Skills Chapter 7: Interpersonal Communication Chapter 8: Effective Business Writing Chapter 9: Business Correspondence Chapter 10: Reports and Proposals Chapter 11: Effective Cross-Cultural Communication Chapter 12: Technology-Enabled Communication Chapter 13: Employment Communication Chapter 14: Communication During Conflict Chapter 15: Communication During Negotiations Chapter 16: Business Etiquette Chapter 17: Learning Through Cases Index
520			_aIn present time, good communication is seen as a strategic advantage and essential key for business operations. Effective Business Communication is a popular text that covers the entire ambit of business communication by emphasizing on the managerial as well as business perspective of communication. This thoroughly revised second edition brings important updates in the text, by revamping sections on cross-cultural communication, virtual communication, employment communication, etc. Abundance of examples and case studies from real-life organisations bridge the gap between theory and application, and enhance the utility of text for readers many folds.
650			_a Business communication
650			_a Business report writing
700			_aMukherji, Shoma _eAuthor
942			_cBK _2ddc
999			_c655 _d655